Think of the last time you were on social media. What sticks out in your mind? Was it a funny joke? Something a relative posted? What made you stop scrolling and really grabbed your attention?
I am guessing it was a video… Video has the ability to capture a viewer’s attention within a split second. More and more businesses are turning to video content to boost customer engagement and expand their online reach – and it’s working! With online videos accounting for more than 82% of all internet traffic by 2022 – you need to be thinking about incorporating video into your social media.
Social media is exactly that – being social! Your business should reflect this too. You need content that will interact, entertain and educate your audience, and video content is the best way to achieve this. The ability to create and share your story with the rest of the world is crucial to growing a wider brand audience. It will contribute to your company’s growth.
If we haven’t convinced you yet then read these reasons why you should be booking a video shoot with us:
1.Instantly hook your viewer
Video is an excellent way to captivate the viewers. It is incredibly simple to consume, unlike a long-winded paragraph. We’re all guilty of scrolling through our social media pages on autopilot, and only the most interesting stuff gets our attention. Video helps you to stand out and capture the attention of your audience in the first few seconds. This medium gives your business the ability to condense information into easily digestible bursts of content that are long enough to hold viewers’ attention but short enough to leave them wanting more.
2. Share your Business ‘Personality’
Videos are a perfect way to show your followers the people and processes behind the scenes of your business, increasing the transparency of your brand. If you can humanize what you do, it’s a great reflection of your company; after all, people do business with other people. It helps build a personality to your brand or business revealing how you work and establishing familiarity with the people who work with you.
3. Video on Social Media Has a Longer Shelf-Life
Not only does video content get more engagement than other content types, it typically sticks around for longer. For gaining new followers, rising your brand, and driving sales, video on social media is proving to be the most effective business asset. It may seem like an investment, both time and budget-wise, but it actually gives you the most for your money with its longer shelf life. You have the ability to capture a lot of content with just one video shoot.
4. One Video = Multiple Platform Audience Reach
Although creating high-quality video content takes longer than taking a snapshot, once it’s finished, you can use it to reach a variety of viewers through multiple platforms. A larger audience means a higher return on investment. Similarly, 16:9 videos can be easily shared across IGTV, Facebook, and YouTube — with each of these platforms being suited to slightly longer-form content. There are endless possibilities!
5. SEO Optimization – Google loves video!
Visitors spend more time on your platform if you use videos. As a result, increased visibility creates confidence and informs search engines that your site contains valuable content.
We know that video is not everyone’s forte. That’s where Green Monkey Creative can help! We collaborate with you to create engaging videos for your social media – and we will be with you every step of the way! Video is a key digital marketing strategy and we don’t want anyone shying away from this opportunity because they are timid of the process or don’t know where to start.
Green Monkey Creative has created video packages to help promote your business, products, services and/or team. Each package includes both 15-second clips and one-minute videos that can be used on your website and social media. Our video packages have been designed to work within your budget. No matter what price point you choose, we will deliver quality content that highlights the best of your business.
Contact us to get started!