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Facebook just announced MAJOR changes for both Facebook and Instagram, the algorithms will be updating Fall 2019 and a Facebook newsfeed overhaul is imminent! Changes are coming to BOTH platforms. Start taking advantage of the new features and best practices to set yourself up for success this holiday season. Now is the best time to plan for a successful end of 2019!


According to Facebook the changes rolling out are “The biggest changes we’ve seen in the last five years”


New Facebook feature: News Feed Organic Targeting:
Facebook has built a feature to improve your ability to increase organic reach! The more engagement with a post, the more Reach Facebook will allow. Choose if you want to show a certain post to a certain audience ie: an audience who is interested in products but not services etc.



Newsfeed Overhaul:

  • In May/June of 2019 slight changes have already been made (less blue and clutter and taking a more minimal approach). This will be rolling out into the desktop.
  • Coming soon: Changes will be coming to the mobile app which will shorten the preview text on ads to 3 lines per post and will also reduce the maximum height on images slightly.
  • In the new Desktop newsfeed overhaul, the first item will typically be a memory, the second item will be an ad and then you get into the organic posts.
  • “Pages creating posts that people generally don’t interact or comment on will see the biggest decreases in Reach” – Mark Zuckerberg. You need to ensure you are making authentic, engaging and encourage meaningful interaction with your followers.


What is meaningful interaction:

  • Reactions are more valued than Likes (ie: Hearts etc.)
  • Comments and Shares are more valuable than Likes.
  • Engagement with Shared Content is great as well for meaningful engagement
  • When a user shares a post through their Facebook messenger
  • ALWAYS ALWAYS ALWAYS reply to comments
  • Organic reach today is 1.6-2%. Don’t do things to decrease your organic reach such as creating posts that are overly pushing people to buy a product or constant promotions for things that are not related to your business.


Changes for Instagram business accounts:

  • # of likes and video views have been removed. You will likely have already seen this on your account.
  • Low-quality posts will be removed from Explore and Hashtag pages. This will reduce discoverability – make sure you create content that is engaging, looks professional and intrigues people to interact with. This will improve user experience greatly – overall I truly think this is a great change!!!


Your takeaway:

You can no longer rely solely on organic reach. You need to strategize a way to grab your followers attention. Build a marketing funnel that drives virtual strangers to your business BEFORE they become distracted. Focus on users with MEANS and MOTIVATION to purchase. What is a funnel? Awareness, Interest, Want & Buy.

Boosted posts target any user online at the time. They are great for showing your post to a wider audience but not necessarily for conversion. Depending on your business, it may be worth building out a nurture Facebook campaign to increase your email list, offer your promotion/discount/freebie, etc. and build your relationship.


Facebook & Instagram are the easiest and best return on investment for your small business! Whether you are a brick and mortar location or online business FB & IN can increase brand awareness and customer engagement.

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Facebook is powerful. It is the most powerful platform to use for business marketing.

Your Facebook page allows you to connect with your audience, promote your products and services and assist with customer support. If you don’t already have a Facebook business page you should strongly consider making Facebook part of your marketing to reach your existing and future customers. This article isn’t going to focus on the (many) benefits of Facebook though, this article is going to guide you on how to optimize your profile to get the most out of your Facebook business page.

Step 1: Select the correct page type for your business

When you first create your Facebook page there are types of pages to choose from:
• Business or Brand
• Community or Public Figure

For either type there are categories you can choose to better define your business. If your page is already created you will be able to edit these categories within the ‘Page Info’ tab in your page settings.

Step 2: Visually optimize your profile

Profile photo: This photo will appear as your icon every time you comment on a post or publish in the News Feed. Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts. The image should visually represent your brand. Ideally if the page is for a business or brand the image should be of your logo, if it is a profile for a public figure the image should be a professional head shot.

Cover photo: The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors. Your cover photo displays at different sizes on desktops and on smart phones. If you want to use a single image that works pretty well on both desktop and mobile I suggest avoiding text and using photos or a graphic that represents your brand. If text is used (ie. to promote an event) add the text in the centre of the image. You can upload a slideshow of multiple images as well as a cover video!

Step 3: Complete your profile information completely

On your page select your ‘About’ tab. Here you will be able to edit your page information and username.

Let people know who you are and what you offer in your about page by filling out your bio, description, categories, contact details and more. Think of your description as your digital elevator pitch. How can you best sum up your mission in one sentence?

Quite possibly the most important thing about your Facebook profile: Your username. In order for your fans or other pages to tag you in posts you need to have a username. This will also be used to identify the link to your Facebook page. Your username should match the name of your page as much as possible.

Step 4: Templates & Tabs

To make things easier, Facebook has created some default templates you can choose from. Select one that best fits your business and customize to only include the necessary tabs.

Step 5: Page Roles

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various folks and various roles.

Here are the roles that you can choose from:

Admin – Complete and total access to everything (you are an admin by default)

Editor – Can edit the Page, send messages, and post as the Page, create Facebook ads, see which admin created a post or comment, and view insights.

Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.

Advertiser – Can see which admin created a post or comment, create ads and view insights.

Analyst – Can see which admin created a post or comment and view insights.

To add collaborators, go to your Page settings and the “Page Roles” section. You can type in the name of any Facebook friend or person who has liked your Page. Alternately, you can type in an email address associated with a Facebook account.

Step 6: Messaging

Remember when I said that Facebook can assist with customer service? It can be a great customer service tool. Use your page to respond and interact with customers through messenger. Within your page ‘Settings’ select ‘Messaging’. Here you will be able to setup how people message your page, set auto responders and/or appointment messaging.

Step 7: Other things to optimize

Add a Call to Action Button – This will display on your page under your cover photo. Add a button to direct users to either send a message, book with you, visit your web page, call you etc.

Services and Products – Add your key services and products to your page.

Jobs – Job postings added to your page will be shared in your local Marketplace.

Events – Bring people together and promote your gathering by making an event.

Wrap Up

Facebook changes constantly and new features are added on regularly so make sure your page is up to date on a regular basis.  That being said, no optimization tactic can save your Facebook page unless you update it often and engage with your audience!

Individually, these tips may be simple and make a small impact. Together they can help you build a complete Facebook presence for your business!

Ready to make the most of your social media? Email, let’s chat!

– Jess White

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A website may be one of the most important marketing tools for your business, but it can be overwhelming to get started. If you need one, why you need one, where to start, what is hosting, what the heck is SEO? Well, take a breath, we are here to guide you and keep the process simple!

Let’s bring it back to the basics. What is a website?

Web·site (/ˈwebsīt/) noun

A website is a location connected to the Internet that maintains one or more pages on the World Wide Web.

What should you include on your website?

When someone lands on your website they are looking to learn more about your business. Your audience has an attention span of about 8 seconds. Build a meaningful connection with your audience. Before you start to look for a website development company or start your website yourself (if you are going the DIY route) you need to answer some basic questions:

  • What you are about? What is our value proposition?
  • What do you sell/offer? Overview of services & product features.
  • Do you need e-commerce?
  • Why should people hire you?
  • How to reach/contact you?
  • Where are you?
  • Who are you?
  • Social Media links/feeds

People research before they buy.

88% of consumers pre-research their buys online. Before purchasing a product or service, customers would like to know and see more about your company, and the perfect platform to showcase these is a professional website.

Make a great first impression

Your website is your digital ‘brick and mortar’ shop. It is where people come to browse, check out your prices and decide to buy. Just like a brick and mortar, you need to make a good impression the first time people visit. Make sure your window display is dazzling, easy to understand and easy for people to find what they are looking for. Use short, powerful sections of content and images that are sectioned off by clear concise headers.

Domain names

Aka ‘

How to choose a domain name.

Choosing a domain name is similar to choosing a company name – it requires a lot of thought and consideration… sometimes your business name comes from finding the perfect domain name.

  • Make it easy to type (don’t use slang)
  • Keep it short
  • Avoid numbers and hyphens
  • Research it (make sure no one else has it)
  • Register both .ca and .com
  • Ensure it is owned by you!

Where do I register & what does it cost?

It costs approximately $9.88 USD a year per domain. We recommend for domain registration. WHOIS is one of the world’s top and most affordable online identity provider’s.

Again. Make sure your domain is registered in YOUR NAME. Not your website developers. It is one of your business assets and you need to have it in your name.

Web hosting

Websites are hosted on special computers called servers. Your domain points to the host so when a website user types in your domain name their computer will connect to your server and your webpages will be delivered to them through the browser.


Why does speed matter? User experience and search engine indexation. End users are impatient!!! If your site loads 4x slower than your competitors, who do you think you target market is going to shop from? You know how annoying it is to go through a site that won’t load – don’t be slow. Plus Google penalizes for site speed. A slow page speed means that search engines (Google) can crawl fewer pages using their allocated crawl budget, and this will negatively affect your indexation.

Hosting Support

When your site goes down or has a problem, how reliable is the support that you will receive from your hosting company? Can you call them/access them 24/7?


Security not only affects you – it affects every single person visiting your site if they are unknowingly downloading a virus from your site. A hacked site can get you on the blacklist with Google.

Ensure your site has SSL authentication and is secure so that your visitors know they are visiting a site that has a secure connection. This protects your potential customers when making purchases or submitting their personal information online.

Who we suggest

We recommend We feel that SiteGround is one of the best hosting companies out there. SiteGround is remarkably good at offering quick, helpful, and knowledgeable support to their customers.

Don’t pick the cheapest solution… pick the best solution.

Choosing a platform.

Okay so now you have your content, domain and hosting… what’s next? You need to determine what platform to actually build your website on.

Things to consider:

  • Budget
  • Can you build it yourself.. Do you want to?
  • Determine your needs today vs. the future
  • Do you need e-commerce?

Consider future growth

If you plan or hope to grow your business, think carefully before choosing a low-cost platform aimed at very small sites. Platforms like Wix and Squarespace can work great for businesses that plan to stay relatively small & use just a few features.

Drag and drop platforms

Drag and drop platforms such as Wix, Squarespace and Weebly may be a good entry level DIY option for small businesses. They are powerful, simple to use and offers great all-around flexibility when creating your site. You can create a website for your small business in hours and get online really quickly and smoothly. Each platform has it’s own pros and cons to consider so please do your research and find a platform that will work best for your business.


An astounding 26% or a fourth of total website around the world use WordPress. WordPress allows you to build a website that meets your unique needs. A great option for a blog, business site, portfolio or online store.




Whether you sell online, on social media, or in-store, Shopify has many options.



Depending on budget and what you have in mind, you can use a drag and drop option, WordPress or Shopify. There are many things to consider when picking your e-commerce platform.

Have a plan

Don’t just start designing your website. You want to make sure that you are effectively meeting the needs of your visitors. Map out your buyer’s journey from the first time they visit your website to the moment they become a customer.

Plan it right

You are designing your website for the next step, not the final step. Design your website for your customers NOT you! What pages are they going to view, what content are they going to read and what offers are they going to convert on?

Mobile friendly facts

80% of internet users own a smartphone. It is almost suicidal not to have your small business website mobile responsive because Google uses your mobile version of your website FIRST when it indexes your site. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.


When designing your website, navigation is key! It is essentially the map that displays the core places users can visit. There is nothing worse than a site with disorganized or confusing navigation.

Once your visitors land on our site, do they know what to do next? You need to guide them through your website. If visitors cannot find what they’re looking for, they have absolutely no reason to stay on your site. More times than not, they will certainly bounce and find a competitor that offers a better user experience.

Keep the navigation bar clean, have navigation hierarchy and responsive design so it doesn’t change drastically from desktop to mobile.

Call to action buttons

Call to action buttons are many elements that indicate the next step the user should take.

Inbound leads

One of the most important functions of any small business website is to focus on the inbound leads & capture as many as possible.

Contact details are key

Don’t overlook the fact that you have to make it easy for visitors to contact you! Contact page, email address, phone number should be found everywhere!

Images are important

Choose your images wisely. Do they fit with your brand? Don’t use extremely stocky images Don’t leave the watermark on – BUY THEM!

If you are selling products please ensure that the product photos, images and descriptions should be crisp and appropriate. You only have a few seconds to win or lose a potential customer.

Basic SEO

So you’ve launched a great site… but can anyone find it? Basically Search Engine Optimization (SEO) is when you make your website more attractive to search engines, like Google, come along to index and rank your website.

Make sure you take into consideration the search terms your visitors/audience will use when searching for your product or service. This strategy should include creating content that’s relevant to the needs of your visitors.

An uncluttered site, clear content, proper URL’s, sitemap and relevant keywords will allow search engines like Google to index your website with ease.

Content is king


This goes way back to websites 101. This has never changed. Providing high quality content is still one of the best ways to influence page rank.

Don’t be irrelevant

Your content must be relevant on your website. This plays a major role in getting indexed by search engines. Poor or irrelevant content is a game changers when it comes to attracting or putting off viewers.

Get your pen ready

You should be the one starting the content creation for your site. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will. Tell that personal story. It makes people feel more connected to your business through your website by telling your story.

Ongoing website maintenance

There is one phone call that I hate to get. The one where a prospective client calls to tell me that their website is not functioning properly. They can’t update it, they have been hacked or worse yet, it crashed. I think about all the money they have invested in their main digital asset, their website is now gone or they will have to spend more to get it working properly again.

Think of your website like a car. You need to do regular maintenance such as WordPress plugin updates or things will break if not updated.

Wrap Up

Your website is an investment. It should always be up to date as it is your one sales tool that never sleeps. Getting started can be quite intimidating for those that have never done one before but in the end websites really do matter. The lack of a dedicated and updated website can impact your business. Without a website you may not only fall behind your competition but may also miss the opportunity to connect and engage with prospective customers. A website can build trust among clients.

Contact us to download our website basics worksheet PDF to help guide you through the website creation process!

Ready to make the most of your small business website? Email, let’s chat!

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If you are running a small business… scratch that – any business, it is important that you spend your monthly marketing budget wisely. Every penny spent on marketing should be money well spent and your return on investment is key.

Email marketing is an excellent, cost-effective solution that gives you the power to connect with your audience in a place they visit every day – their inbox.

What are the benefits of email marketing for small business?

There are plenty of benefits but I have narrowed down my top 5.

1) Builds credibility.
People do business with people they know. People they trust. Email allows you to build that credibility by sharing helpful and informative content.

2) Increases donations.
If you are running an event or fundraiser, email is a great outreach platform to use to promote donations.

3) Strengthen your brand recognition & communication.
You can strengthen your brand recognition by sharing your brand story and company culture. Make your audience aware of the latest things happening in your business. Communicate with your audience and share seasonal messages, your latest product launch, your next event, service related tips, sales etc.

4) Boost sales & special offers.
Now you do not want to annoy your audience so I definitely do not suggest creating spammy sales emails and sending out twice a day all week long (more on timing later!). However, I do suggest including a sales promo into a more meaningful email campaign that provides the client with valuable information but also promotes your sale!

5) Become an expert with expert content.
Position yourself as a local or regional expert in your field by sharing your knowledge. Deliver quality content regularly and engage your audience.


Launching a campaign in 4 easy steps.

1) Build your email list.
In order to send your first email campaign you need a list to send it to! If you are using Mailchimp (which is my go-to), add your subscribers into ONE list. It gives you the option to add more lists however lists are independent of one another and any clients added to multiple lists will count multiple times in your overall subscriber count, which will increase your monthly plan. I strongly suggest using one list and organizing your contact with tags. When you are importing a list you must adhere to the Anti-spam practices and list requirements as well as the Canadian Anti-Spam Legislation. Mailchimp has an excellent resource section I suggest you check out before you tackle this yourself.

When you are importing/gathering subscriber data it is crucial that you keep it updated, organized and consistent. The more information you gather from a subscriber the more you are able to target and create segmented campaigns.

2) Decide the type of email campaign you wish to send
Now that you have your list created it is time to plan the type of campaign(s) you wish to send to your audience. Each email you send should be goal oriented and value driven. Don’t send an email just to send and email – if you are sending an email without a purpose it likely won’t be worth reading and you will lose subscribers.

3) Craft your email design and content
The content of your message needs to be clear and add value for your customers (I feel like I have said this value thing a couple times… IT’S IMPORTANT!)

Key things to consider when creating the design of your email:

• Write an excellent subject line! Be clear and specific about the topic of the email but keep the subject simple, focused and short. Don’t be afraid to add in an emoji either 😉 – they have been proven to make your email stand out from the rest and could improve your open rates!

• Your campaign needs to be branded so please include your logo at the top of the email and in the same place every time!

• Use a responsive template. This will allow your email to respond to the type of device it is being opened on and will look great on desktop, tablet or mobile devices.

• Don’t go overboard with colour. Use your brand colours and any other colours should only be used for emphasis on key words and buttons.

• Limit the number of fonts your use to 2.

• Pick photos or animated gifs that support your message.

• Add a very clear call-to-action (CTA). These are typically placed at the bottom of the email and tells the subscriber what you want them to do and should correlate with the purpose of the email. Example: Purchase your tickets, Browse our collection, Make a purchase using this discount code, RSVP to this event.

• And last but not least, preview and test your campaign.

4) Press send and analyze the performance
Email marketing allows you to learn even more about your audience which can help you make improvements in every aspect of your business! Once that campaign is sent and opened you can analyze the report and look for new ways to improve on the next campaign.


Wrap Up

Email marketing is an efficient and effective way to reach out to your audience, grow your customer base and build your reputation.

Ready to make the most of your small business marketing budget? Email, let’s chat!



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There is one phone call that I hate to get. The one where a prospective client calls to tell me that their website is not functioning properly. They can’t update it, they have been hacked or worse yet, it crashed. I think about all the money they have invested in their main digital asset, their website is now gone or they will have to spend more to get it working properly again.

website maintenance notes on desktop

The analogy I like to explain to my clients when they see a Website Maintenance fee in their proposal is this: You buy a brand new car (my second love is cars, so bear with me). You drive it. You never change the oil, the filter, or rotate the tires. A year goes by. The car isn’t driving as nice, things keep breaking down and now you are faced with a hefty repair bill or the cost of buying a new car.

If you never, EVER maintain your car it will break. Same goes for your website. You spent a lot of money building your business’ website and you must invest in it to keep it going! There are updates all the time for WordPress and any additional plugins. Things break when they are not updated.

So please, do me a favour, either call us to help you out or call your web design person and ensure they are doing this. If they are not, it is time to go consider other options!

That is my two-cents and I hope it saves you a thousand-cents.

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It is beyond a blessing to see how warmly our new marketing agency has been welcomed in our beautiful community. Orangeville has embraced our new venture with the support of our clients, family, and friends, The Small Business Enterprise, The Orangeville BIA, our town council and Mayor as well as our MPP.

ribbon cutting at open house in orangeville

Everyone wants to know the story of how we began….so here you go!

Our story isn’t a long one, but let me share it with you. In 2016, I was working for an agency and was not happy. I was not happy that I could not offer the level of service I thought my clients deserved because we were so numbers-driven. All I was doing was answering emails. I knew I had to get out of there. I then threw it out to the universe that I wanted to get back into consulting. Well, she answered in a VERY loud voice and I had no choice but to listen. I was part of a re-org. I was so relieved. Within four hours I had two ‘old’ clients back and there was no stopping me now.

I worked for about a year with a bunch of different clients and happily was moving along. Jess and I had collaborated on projects together in the past, and I heard that she was leaving her job at the agency she worked at. I reached out and we met up in April 2017 and discussed projects and next steps.

That day will always be pivotal to me. We just made such an amazing team together. We could take on more work, explore other services and really go at this company with both of us contributing. This is where Green Monkey Creative came along. Thurgood and White seemed so ‘stuffy’ and not us.

I had used a little green monkey in some of my marketing and we wondered how we could keep him. Well, after many domain searches (yes it really can be that difficult), was not taken and it all came together. Our Monkey got a facelift and here he is today!

green monkey open house with sylvia jones

The next logical step was a partnership – and here we are today! Did we think we were going to have an office this soon after signing a partnership agreement in September? No! But here we are, running our agency at full-tilt.  Earlier this year, we were also awarded a $5,000 Grant from the Orangeville Small Business Enterprise and pretty much used all of it up getting our office open at 28 Mill Street (Mill Street Mall), Unit 108. (Thank you board members for your amazing grant!).

We would like to thank Sylvia Jones, MPP Dufferin Caledon for presenting us with a plaque and Mayor Jeremy Williams and council for also welcoming us to Downtown Orangeville. Joe Sammut, the President of the BIA and the Ellen Sinclair and Mark Jamieson for all your support during our journey.

green monkey in orangeville open house

For Jess and I, it still feels so surreal that we are here, right now, with our new office and our amazing roster of clients.

But most of all – thank you to everyone who ever believed and supported us. We look forward to supporting all the businesses in and around Dufferin County.

Thank you all from the bottom of my heart (and Jess’)


PS. View more photos from our open house: CLICK HERE >

Photos: Jim Waddington

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I don’t know about you, but I am wondering how we are already at the end of January – wasn’t Christmas last week? Alas, we are well into 2018 and hopefully you have reviewed 2017 and are ready to make some tweaks and even some big changes when it comes to your content marketing and social media.

Social Media marketing and content marketing are very powerful tools for businesses. It is so imperative for businesses to be playing in this field as it is part of their consumers every day life! How many times have you checked your Instagram, Facebook, Twitter, etc in the last 15 minutes? (The answer should be none since you are reading this article….)

What’s New in 2018

Before I even get into the known trends for 2018, I want to address the news coming from Facebook. I wanted to share the news, but I wasn’t sure how to tell my clients that “Hey, all that money you spend on social media marketing – well…..” At first glance you may think that Facebook is punishing businesses and plan on making it harder for them to reach their consumers. But I really don’t think it is that at all.

What it looks like from the outside, is that Facebook wants to make sure it is bringing better content to your newsfeed. I too, am tired of all the ads and business posts that take up my newsfeed (that I have not “liked” or interested in), meanwhile one of my friends got engaged, another had a baby but all I knew is that Gap had a sale and some overseas clothing company was selling fake goods……

Is Facebook going to really end the success that businesses have had on social media? Heck no! They make too much money from businesses. I think you will need to spend more money on advertising and ensure that your are sharing quality content instead of multiple posts kills the newsfeed. Does that make sense? Hopefully it does, but please remember this is my assumption.

Trends to Expect in 2018

Back to the reason I am here…..2018 trends.

Twitter really suffered in 2017 with little to no growth – don’t worry, it is still alive and breathing, but I think we will see some big changes with regards to this social media channel.

We have seen some notable changes from the other big guys like Facebook and Instagram. Some of the new players to keep your eye on will be LinkedIn (maybe it will be more than just a job recruiting site and those sharing all that they know). Snapchat will bring some competition to the market and they better put their best-game face on because they are evolving and growing so fast that they may not stop.

Some other things to watch and take into consideration while you are planning:

Less Organic Reach – businesses are going to be very selective of where they spend their advertising dollars and ensure they are on the right platforms for their business. (Again, this comes from the recent Facebook news…but please don’t panic yet.)

Videos – According to research done by Kenshoo, spending on social video increased 130%!!!  But keep in mind that now everyone wants to do video because of this trend and it will become saturated.  Relevant content and making sure you post it in the right social media platform must be considered.  Video is not cheap!

Instagram Stories – it is really going to take off in 2018.  And those who have over 10,000 followers are going to be able to put links in their post (which is a first for Instagram!).

Overall, I think the saying “Keep it simple, stupid”, will really ring true for 2018.  Getting back to the basics and not all that fancy stuff will also make for a successful marketing campaign.  You don’t have to do it all…just do it. Play in the sandbox and have fun!

– Julie
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2017 brought a lot of change in the world of social media. Although we can’t predict exactly what 2018 will bring, we can prepare your marketing plan and allow it to adapt to change.

social media trends 2018


The launch of the ‘Live Video’ has been an exciting way to interact with users in real time through Facebook Live, Instagram Live, and Twitter’s “Go Live” feature. We also saw new technology, like virtual and augmented reality, propelling us into the future of social media marketing.

social media icons


More live video.

Build a stronger brand personality and engage with their customers in real time! Live Video has now been built into all of the common social media networks. A study from Livestream found some very compelling reasons why brands should find ways to engage with their audiences through live video. Here’s what they found.

  • 80% of people would rather watch a live stream video from a brand they follow than read that brand’s blog.
  • 82% of people would rather watch a live stream video from a brand they follow than read a social media post.
  • People spend an average of 2.8 minutes watching standard videos, yet they spend 5 minutes on live streams.

Virtual Reality

Virtual reality has the potential become an exciting marketing tool and reinvent the way marketers share information, demo products, and engage audiences.

Augmented Reality

Augmented reality now enables marketers to alter their customer’s real-life experiences. Snapchat was one of the first networks to adopt augmented reality into their platform. It started off organically with users seeing dancing hotdogs and their bitmojis dancing around. The most recent update allows brands to use the AR experience for paid lenses! Really the possibilities are endless but we see this being huge for events or in store use.

Disappearing Content

Vanishing content has a certain appeal to customers who fear missing out on special deals or exclusive content. Brands are now leveraging this type of content to drive urgency and action from their audience. Where do you see this now? Instagram stories! We love using stories for many of our clients when they have an event, sale, special or sneak peaks. This also adds more of that ‘real’ aspect which is the underlying message in all of the trends we are seeing for 2018.

Social Messaging Change

Your social message MUST provide value. There must be a point and some type of importance in EACH post you share. Keep it relevant & straight forward. Get to the point. You have less than 8 seconds to grab the attention of your viewer, make it count

Facebook live


Before you plan your marketing you need to know the essentials:

Social Media Goals

Why does your business need a social presence? What are you hoping to achieve?

Here are some examples of common social media goals:

• Increase exposure and brand awareness
• Increase exposure and brand awareness
– How social can help: Impressions, Reach & Followers
• Increase brand engagement
– How social can help: Engage your audience with likes, comments & shares
• Generate new leads
• Drive web traffic
• Grow revenue

Organic Tactics

Using free tools provided by the social networks to share posts, respond to customers, and interact with your social community.

• Share events or sales to other local community pages, events or groups.
• Build your following by following influencers and accounts on Instagram & Twitter.
• Research and use key hashtags that your audience uses!
• Share blog posts.
• Reward your customers, run contests, sales or giveaways.
• Customer reviews.

Paid Tactics

• Reflect and audit your 2017 social content, try to identify your most effective content pieces.
• Think of ways you can retarget or update your content to ensure that what you share on social is reaching your target market through the right channels.
• Boost posts with minimal text that are performing well.
• Know your audience. If you want to reach a larger audience base you need to know and understand how your audience talks, what they like, where they live, where they play and times they are active so you can target the right audience in your paid ads.
• Target your existing customer base.
• Target people who have completed a specific CTA.
• Target recent customers or your most engaged audience.

 2018 is almost here, and it’s time to evaluate your social media approach and marketing strategy. Digital marketing trends are constantly changing, make sure you keep up with these trends to get the most out of your marketing efforts.

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I don’t know how many times I am asked, “Can you measure ROI when it comes to social media?”.  Yes, and you should. We want to share with you a successful social media campaign we recently did for a golf course located outside of the GTA: Shelburne Golf & Country Club.

Shelburne website design


We were approached in February 2017 to plan and execute all social media for Shelburne Golf & Country Club.  Our client, Megan, didn’t have time or the expertise to take on the task of managing their social media.  One of the biggest things that we pride ourselves on, is that we are here as part of your team and to make your life more simple.  Not add to your already busy workload, nor make it complicated.  At all.

So, a couple of things were going on.  Their new website was phenomenal, but how were they going to get the word out and expand their clientele?  Newspaper ads weren’t working.  Radio wasn’t working particularly well.  They knew that they were not executing social media as they should be.  They were relying on automatic postings that also fed into their newsletter.

Goal: Brand Awareness = Sales = Growth

Simple?  Yes.  In less than a year, we have increased their brand awareness.  We focused on golf, weddings, catering and lessons.  We went from zero followers on Instagram to 269 followers.  Facebook’s reach was up 230% within the first month!  Their fans were listening and responding!

The best part?  Sales!  With every event, they have seen an increase in attendees.  Mother’s Day Brunch had a nearly 50% increase in bookings.  For Father’s Day we didn’t discount golf, we built a day package with lunch and a gift and they were booked solid!

Weddings?  Their goal going into 2018 was to at least book 4 weddings.  With some Facebook and Instagram ads alongwith a strong campaign on social media, we have already achieved that goal!  (so you better go book your 2018 wedding so you aren’t disappointed).

Next stage of Shelburne Golf & Country Club?  Update some things on the website, get their wedding marketing materials designed and printed and keep promoting this hidden gem.

Do you know why I say ‘we’ when I mention the successes?  Because it is reflective of what we are doing as a team with our client.  We are part of their team along this journey and we are darn proud to be!

We hope that when you measure your social media success do look beyond just the insights and really get into your sales $$ and how people are responding.  Engaged fans are the best fans.

– Julie
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So when is the best time to post on social media? The obvious answer, “The best times to post on social media are when the people you want to see the content are on the network.”

… So when is that? We have put together a general infographic to show the best times for each platform. Posting during the best times will help you get more traffic, more engagement, and more followers.

Every business is different and the audience will vary so you should still take your own insights into consideration when determining the best times for YOU to post on social.

best times to post on social