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Whether you are a small crafting business or a global corporation your brand should be the most valuable part of your business. Now when I say ‘brand’ I don’t exactly mean ‘logo’… Think of your brand as your company’s personality and your logo is your appearance.

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So What Exactly is a ‘Brand’?

It is everything… well to be more specific, your brand is essentially how your customers perceive you. The emotions they connect with your business. It encompasses your company’s mission, product or services, customer service, the quality and value of your product or services, the voice of your company and appearance across all touchpoints in print and online.

What Are The Benefits of a Strong Brand?

A well developed and designed brand is valuable, credible and trustworthy. It also helps to promote recognition to loyal customers. Word of mouth is still the #1 sales tool for many businesses – once you have earned your customers loyalty they become your brand ambassadors and share your name with their friends, family and even strangers!

What Makes a Brand a ‘Strong’ Brand?

A ‘good’ brand should:
• Clearly deliver your mission statement
• Confirm your credibility
• Trigger an emotional reaction from your customer
• Motivate a sale (but please, don’t be too pushy… no one likes to be sold to)
• Creates user loyalty
• Be consistent throughout ALL touchpoints (logo, stationery, website, social, print etc.)

Questions to Ask Yourself:

• Does your brand relate and speak to your target audience?
• Does it share what is unique about what you offer?
• Is your voice, messaging and design consistent across all touchpoints?
• Does it reflect your values you want to share with your customers?

If the answers are not clear you may want to take a step back and refine your branding.

Have You Established a Strong Brand?

Branding can be confusing but by now I hope you realize that your brand is the foundation of your company. It enables you to align a marketing plan with your brand objectives and fulfill an overarching strategy… but how do you create a good brand?

Well, we suggest you start with a business plan, or at the very least craft your companies mission, vision and values and know your audience and your unique selling proposition (USP).

What We Can Do For You?

When we meet with a client who is passionate about their brand, it excites us! We spend a great deal of time getting to know our clients and start each project with a brand discovery to get a full understanding of your company values and goals.

If you do it right the first time, you avoid a rebrand when you change your mind next year. Expert design and marketing advice is why our clients contact us and that is what we deliver. Let us help you communicate your brand essence through all relevant touchpoints!

-Jess

 

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Who Owns Your Domain & Hosting?

When you set up your website you paid the previous web guy for your domain registration, you pay them annually for hosting, your website is live… but do you actually own it? The unfortunate and surprising answer may be no.

We ran into this recently with a new client of ours…. the sad fact is that this happens too often and we honestly said ‘Ack! Not again…seriously…not again.’

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I hang my head when I am talking to a new client and they tell me that their domain name was registered by their designer.  WHAT?  (Designers/web peeps please listen as well…..).  Never, ever, EVER should your domain name or even your hosting be registered to anyone else other than YOU!

That is right.  Walter the Web Guy that you had design your webpage years ago registered your domain, your hosting and heck, even your premium website templates.  And where the heck is Walter the Web Guy now?  Out of business?  Or you no longer speak to Walter the Web Guy, so he isn’t about to give you what you need.

Our #1 Rule

If we had one rule of thumb to ANY business, big or small, please, please make sure your domain name, hosting, premium template elements are in YOUR name!  I can’t say it enough.  And after you are done reading this,  you are going to email your amazing Walter the Web Guy and tell him that you need to transfer all your digital assets to your name now.  Like right now.  Like go.

Why Is This SO Important?

Well, glad you asked! If you want to make changes to your website and don’t have access to your domain and host information…. you can’t. You could completely lose access to a domain, website and emails you have invested in, a domain name you have added to all of your marketing assets and has possibly become part of your branding. If you have a great relationship with the company or person who registered this for you then you likely won’t run into a big issue… the headache starts when that relationship breaks down and they go MIA – which sadly is a reality.

This is one reason why Green Monkey Creative encourages clients to register their own domains and hosting. We completely understand that the process can seem complex for non-technical people, and we’re happy to help you do it!

Who Owns My Stuff?

Domain

Don’t know who your domain name is registered to?  Head  over to whois.com  and have a look.

Hosting

If you don’t receive a hosting invoice at all, check if it is even in your name and if that isn’t, get it moved over.  From the bottom of my heart, please do this.

Other Digital Assets

Also, your digital assets don’t just end there.  Don’t forget about these:

  • Online accounts registered to your business (like your hosting)
  • Online store that you manage (etsy, ebay, etc)
  • Mailing lists, newsletter subscriptions (Mail Chimp, Constant Contact)
  • Social media accounts (everything you own should have you as an admin or you have the recent login creds….)
  • Online storage accounts (Dropbox, Google Drive)

Now that you have some organizing to do with your digital assets, I am going to try and figure out how to get these domains for my client, as her Walter the Web Guy is MIA.

– Julie
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The founders of Thurgood Marketing and Spring Studio have a HUGE announcement – the two companies have joined forces and are now operating as Green Monkey Creative!

The founding partners are Julie Thurgood of Thurgood Marketing and Jess Holder-White of Spring Studio. Both partners bring an extensive amount of marketing and design knowledge to the company, and like all successful creative partnerships, Jess & Julie create the perfect balance of design and marketing.

Over the past few months, many of you have expressed your support for this combination. We appreciate your shared excitement and confidence in our skills and services.

For Green Monkey Creative, our goal is to make it easy to help YOU achieve your goal. Our full-service strategic creative solutions cater to small to large businesses in a wide variety of sectors.

Don’t know what you need? Don’t have a marketing department? This is where we come in. We will evaluate your marketing needs and work with you to accomplish your marketing goals – even if it gets done in stages!

We truly believe good design & marketing is good for business and are incredibly excited about the future and what this merger can offer our valued clients.

Thank you for your continued support!

-Jess & Julie