Whether you are a small crafting business or a global corporation your brand should be the most valuable part of your business. Now when I say ‘brand’ I don’t exactly mean ‘logo’… Think of your brand as your company’s personality and your logo is your appearance.
So What Exactly is a ‘Brand’?
It is everything… well to be more specific, your brand is essentially how your customers perceive you. The emotions they connect with your business. It encompasses your company’s mission, product or services, customer service, the quality and value of your product or services, the voice of your company and appearance across all touchpoints in print and online.
What Are The Benefits of a Strong Brand?
A well developed and designed brand is valuable, credible and trustworthy. It also helps to promote recognition to loyal customers. Word of mouth is still the #1 sales tool for many businesses – once you have earned your customers loyalty they become your brand ambassadors and share your name with their friends, family and even strangers!
What Makes a Brand a ‘Strong’ Brand?
A ‘good’ brand should:
• Clearly deliver your mission statement
• Confirm your credibility
• Trigger an emotional reaction from your customer
• Motivate a sale (but please, don’t be too pushy… no one likes to be sold to)
• Creates user loyalty
• Be consistent throughout ALL touchpoints (logo, stationery, website, social, print etc.)
Questions to Ask Yourself:
• Does your brand relate and speak to your target audience?
• Does it share what is unique about what you offer?
• Is your voice, messaging and design consistent across all touchpoints?
• Does it reflect your values you want to share with your customers?
If the answers are not clear you may want to take a step back and refine your branding.
Have You Established a Strong Brand?
Branding can be confusing but by now I hope you realize that your brand is the foundation of your company. It enables you to align a marketing plan with your brand objectives and fulfill an overarching strategy… but how do you create a good brand?
Well, we suggest you start with a business plan, or at the very least craft your companies mission, vision and values and know your audience and your unique selling proposition (USP).
What We Can Do For You?
When we meet with a client who is passionate about their brand, it excites us! We spend a great deal of time getting to know our clients and start each project with a brand discovery to get a full understanding of your company values and goals.
If you do it right the first time, you avoid a rebrand when you change your mind next year. Expert design and marketing advice is why our clients contact us and that is what we deliver. Let us help you communicate your brand essence through all relevant touchpoints!
-Jess
