There is one phone call that I hate to get. The one where a prospective client calls to tell me that their website is not functioning properly. They can’t update it, they have been hacked or worse yet, it crashed. I think about all the money they have invested in their main digital asset, their website is now gone or they will have to spend more to get it working properly again.
The analogy I like to explain to my clients when they see a Website Maintenance fee in their proposal is this: You buy a brand new car (my second love is cars, so bear with me). You drive it. You never change the oil, the filter, or rotate the tires. A year goes by. The car isn’t driving as nice, things keep breaking down and now you are faced with a hefty repair bill or the cost of buying a new car.
If you never, EVER maintain your car it will break. Same goes for your website. You spent a lot of money building your business’ website and you must invest in it to keep it going! There are updates all the time for WordPress and any additional plugins. Things break when they are not updated.
So please, do me a favour, either call us to help you out or call your web design person and ensure they are doing this. If they are not, it is time to go consider other options!
That is my two-cents and I hope it saves you a thousand-cents.