We love the advice our SEO Partner Trevor Tynes offers business owners on how to create an effective marketing plan. These tips can be implemented in stages that suit your schedule and will help increase your digital presence.
Marketing is essential to the success of any business. Even if you have a great service, without marketing it, no one will know about it and you won’t be able to provide it to your target market.
There are many different aspects of marketing that can help you get your business off the ground and growing successfully. In this article, we’ll look at some of the most important considerations in regards to small businesses and how they market their products or services.
Know your target audience
You should know your target audience, or else you won’t be able to develop an effective marketing campaign.
Use the knowledge you have about who will use your product or service to create more of a personal connection and make them feel comfortable with using what you offer because of these three things, targeting, messaging, and your offer:
- You’ll be in a better position to know where they hang out online and offline and what they like (Targeting).
- Your messaging to them with speak to them more directly (Messaging).
- Your offer will be more impactful in turning them into customers (Offering something of value.
Developing an effective marketing strategy
A marketing strategy is the first step in creating a successful business. The importance of developing an effective marketing strategy cannot be understated for it provides businesses with direction and helps them to establish goals that will help their business thrive or survive.
Marketing is often regarded as the most important part of any business venture. Although it might seem simple, you need to do your homework before launching a marketing campaign. Ensure that your plan covers every aspect from choosing an appropriate target market to creating the right content and getting the word out about your product or service.
Create a website for your business
If you have a small business, whether you’re a contractor, professional service, an online e-commerce store or a brick and mortar retail shop, you know the importance of having an online presence. In fact, as of 2020, there are few businesses that can survive without one.
Having a website allows your business to be visible in search results when potential customers are looking for goods or services like yours. It also lends credibility to your company because it gives potential clients details about who you are and what makes you different from the competition.
The Importance Of Getting On Google Maps and Bing Places For Business
It’s critical to get on Google Maps and Bing Places for business. If you have a local business, having your own place on these platforms will boost the chances of customers finding you. It should be clear that getting on both is important if you want to make it easy for people to find what they are looking for when searching locally.
When it comes to local search, most customers start their journey on a map. It’s especially important for small businesses in the highly competitive restaurant, professional services and retail industries that don’t have national brand awareness or exposure. Google Maps is where people go to find dentists, hair salons, stores and other businesses near them when they want something right away.
The importance of local SEO cannot be overstated. If you are a small business owner, then you should know how much it can help your bottom line. A well-executed local search engine optimization campaign will increase the visibility of your website and subsequently boost traffic to your site by targeting potential customers in their area.
Why Using Social media channels like YouTube, Facebook, Twitter, Instagram, and LinkedIn Is Critical
It’s no secret that social media is a channel that has become an essential part of the marketing mix for businesses. Because of this, small business owners have been asking to know why they should be using these channels and how to make them work best in their favour.
If you are a small business owner, there is an easy way to get more customers – by using social media channels. Social networks like Facebook and LinkedIn provide the means for people to connect with businesses. In addition, they can help drive traffic to your website and increase exposure of your brand. The advantage of social media marketing is that it’s inexpensive compared to other marketing campaigns such as TV commercials or print advertising.
As alluded to above, social media channels are a great way to get your business in front of new people, and these days it’s not just about Facebook.
You may be surprised to learn that YouTube is the second biggest search engine out there! This doesn’t mean you should abandon your social media accounts on other sites like Twitter or Instagram, but if you want as many visitors as possible then make sure you integrate more than one platform into your marketing strategy.
Get creative and use all of the resources at your disposal to market your small business
Small businesses have a lot of competition. It is important to use all the resources you can in order to market your business, including social media, blogging, and SEO. A strategy that includes these three components will increase your chances of success significantly.
Leverage The Power & Trust Of Google As A Referral Source For Your Business
Businesses that don’t have a strong SEO strategy are missing out on leads, sales and traffic.
The problem is compounded by the fact that most businesses aren’t even aware of how much they’re losing to their competition every single day. They could be missing out on hundreds or thousands of leads, all because they didn’t invest in an SEO strategy.
We offer affordable SEO packages for any size business so you can get more attention, leads and sales from Google without breaking your budget. Our team will help you create a winning online marketing strategy using proven techniques that work time after time.
For more information and tips on improving your SEO and digital presence visit Trevor Tynes SEO Consultant